https://www.emilylevant.com/gallery daily 0.75 2015-10-27 https://images.squarespace-cdn.com/content/v1/5230da17e4b0a637f7e627b7/1383948652887-MMWVQFILP7WYAXG3PW6F/il_fullxfull.405583163_sii4.jpg Gallery https://www.emilylevant.com/pandg daily 0.75 2018-05-06 https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1533093641495-GOGQMC9SI06LT691CTP9/Tide.jpg P&G https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1525570466215-UP7NH550VEXIWULM2IOL/P%26G+thumbnail.jpg P&G Get the scoop on the diversity that goes into every bottle of Tide. Also, not to play favorites, but John Morelock’s motivational charisma might just edge out Oprah’s. https://www.emilylevant.com/work daily 1.0 2022-05-17 https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520712366183-YOD8X68S94F73FVA2S5I/SCE-ev-OOH.jpg Work The first step of the rebrand was to tease out some upcoming developments. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118156817-5O2HXLLZEYJ3CQ592YI9/SCE-lights-OOH.jpg Work ...and stay optimistic about the future. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118153955-E2AVWCKMM9WP7K7EQV59/SCE-rates-tou-ooh.jpg Work The next campaign used our individuality as a way to make energy rates relatable (and fun)! https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118152435-W9WJU58OO0O9JKC6KSGX/SCE-rates-gen-ooh.jpg Work More fun with energy rates. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118146000-XJ3RK2KW2IWWGQRKLAPK/SCE+SOCIAL-self-service.jpg Work The pithy new brand tone translated perfectly into social media. But the black & white photography, not so much. So we used colorful lifestyle imagery to stay platform-relevant. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118150389-PTJ2WGMSZMGXE5UCOZQF/SCE-supply-ooh.jpg Work Lots of A/C on full blast means outages happen more often when it's hot. This campaign's aim was to improve SCE's reputation, especially when it came to reliability. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118147374-TMWQO56RN7Y6BU28V9Z2/SCE-supply-4-ooh.jpg Work It's okay if you are getting a little misty-eyed over this one. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118148030-I28NFB92LO90W9YNH530/SCE-supply-3-ooh.jpg Work That's right. Reliable electricity is the feel-good blockbuster of summer 2017. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118151899-D45JDX8UN4K6AZ4YPN9E/SCE-clean-ooh.jpg Work Beyond tugging at customer's heartstrings, we also made sure that they knew that SCE is as committed if not more committed to renewable energy than Elon Musk. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118149676-ZC6FVPRSSCBMNITZEGH7/SCE-supply-2-ooh.jpg Work And SCE lived happily ever after. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532393099264-L3NPADCB25D6KL8PO9XS/LAFD+pushup+ooh.png Work A simple idea. A powerful result. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532393322250-8L0ZYPF3PK7RCWRLGQ5J/LAFD+bball+ooh.png Work Proof that the qualities the LAFD looks for are gender- and race-agnostic. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532394083597-NZ2FQC0IZL78K1BPE1TG/LAFD+swim+ooh.png Work Wanted: individuals who are driven. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532394606971-E4WNABV2QZ0PY32Z72PL/LAFD+bulletin+Smarts+image1.jpeg Work Being a first responder is about more than big muscles. Saving lives takes intelligence and compassion, too. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532396841073-BC1YAM55HQAAYJDI1OD9/PASSION-OOH.jpg Work The goal: a fire department that reflects the diverse city it serves. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532396943483-WQHNFY7IWIYPKV8J2XT9/BRAVERY+bulletin.jpg Work We used real insights to inform our creative; like the fact that former members of the military could make great firefighters… https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532397088203-CHP6U71P6KNK525XZ42D/SKILLS-ooh.jpg Work …as well as skilled workers in industries like construction. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532394045763-XJMQ9ZY3FDJMSZRV0DHP/LAFD+FACEBOOK-FB+carousel.png Work The campaign made a big impact even in very small spaces. Like Facebook. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532394327030-QK5BBM1F0PRNQYNF4H4X/Quigley-Simpson--LAFD-LATimes-Takeover.jpg Work The LAFD recruitment campaign takes over. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532394412484-927ZRXSZE5ECX6AZ287C/LAFD+SPARKS.png Work Proud partners the WNBA’s L.A. Sparks showed off their strength, and our campaign, on the court. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532906599343-N3ZZINNXFPBR6AV16PVB/tinyprints-1.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532906597892-7JX5NAPNMFEIU8PORX4V/tinyprints-2.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532906597773-0BMAQT7M6WSJN56XBS52/tinyprints-3.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532903737592-MG7PSB8TTJG3U76G1XHB/sutter-da-c4.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532903738417-BK7EHQNF68EHM8M5PH69/sutter-da-c1.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532903737594-0HS3UQP4J3DC7M8R91L1/sutter-da-c3.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532903738315-14HRH6G0CFHZEKPSE45P/sutter-da-c2.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1544411543014-VRU7N9GRMWAV0DFBMVWO/sutter--images_Page_1.jpg Work Simple design & imagery makes way for impactful headlines like this one. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1544411506950-QP6X5U1EGR5D99CK1QF4/sutter--images_Page_2.jpg Work Another print ad celebrating the good Sutter Health does for all members of the community. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1544411558678-51UFWTMWS05TCIQQKRHW/sutter--images_Page_4.jpg Work Nurse Amanda is like a modern-day Clara Barton. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1544411617806-KM5F3VRGXXJU6HLIBBM5/sutter--images_Page_3.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532902305838-TRTEP0P06L2K7CBZ5MCK/SUTTER+CAROUSEL.jpg Work Getting the message out on Facebook, too. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1548637942951-8OCLNA6UBP8ECSVTCFFK/frank-ig2.jpg Work Since life is “lived” through hashtags on social media, live&earn became #OOTD&earn on IG. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532909717080-JT0F132M7RBBYLHL0O7N/frank-IG1.jpg Work Or #EEEEEATS&earn (cashback credit cards are delicious). https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532909717900-S580YDE2R4RT5SXCUH2J/frank-yelp.jpg Work I also think about how to be contextually disruptive. Here’s an example of using a Yelp ad placement (which usually houses a “recommended” business) in an unusual, yet relevant, way. Perusing the pics from an oyster restaurant, you get an ad that lets you know you can earn cash for doing (and eating) the things you love. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532909717041-SAADBQ2GWBEOWQVPV4G2/frank-waze.jpg Work Here’s another example. Usually when you put “gas station” in an app like Waze, you’ll get ads about gas stations. Not this time! https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532909715713-DC4LI8ZXQIR8LW5ISIMP/frank+carousel.jpg Work And a Los Angeles-centric FB carousel to resonate with the locals. https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532393099264-L3NPADCB25D6KL8PO9XS/LAFD+pushup+ooh.png Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1534705748643-TNKQYJ3X4MC6XLFVRYYT/Screen+Shot+2018-08-19+at+12.09.26+PM.png Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1652816367183-862VFP2WXY5JNZ3W3GWY/HIA-piece-FB.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520118156817-5O2HXLLZEYJ3CQ592YI9/SCE-lights-OOH.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532903738417-BK7EHQNF68EHM8M5PH69/sutter-da-c1.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1652816565566-MM1QLDDKFIEM2DJYZ3J9/silversneakers.png Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1520121887777-1AOQ38IGYISLI9G4MODW/magic+jack+vid+thumb.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1652816698496-BOX3P5RWRWZRFALOKRZT/mwd365.png Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1652816788958-68HX7J6HSR06YICGDA82/frank-IG1.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1532906599343-N3ZZINNXFPBR6AV16PVB/tinyprints-1.jpg Work https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1652819824035-XTZ1QOFBQN2YR1M68P0M/dph+thumb.png Work https://www.emilylevant.com/reach-out daily 0.75 2019-08-28 https://www.emilylevant.com/about daily 0.75 2022-05-17 https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1544414321391-P1YK4ERR4TT4V369B6AQ/208701_1966535125335_4425601_n.jpg about - MY PERSONAL BRAND PROS: -Smart -Fun to work with -Cute dog -Jeopardy! contestant -Font geek -Will read everyone’s horoscopes -Slays at pitching & presenting -Doesn’t look down on puns or wordplay CONS: -Not great at sitting at a desk -Gets way too excited and will occasionally interrupt someone else because my enthusiasm is about to bubble over -Will always pipe up even when it’s to the big boss -Very good speller/grammarian but still needs a proofreader for finalfinalfinal versions -Love/hate relationship with Process with a capital P -Eats too much cheese -Doesn’t look down on puns or wordplay https://www.emilylevant.com/new-page daily 0.75 2016-03-06 https://www.emilylevant.com/secret daily 0.75 2018-07-24 https://images.squarespace-cdn.com/content/v1/5466878be4b05cca62140980/1533094152552-WLWZEO06UP451LITVQUI/secret.jpg Secret